PAIN POINTS
SOUND FAMILIAR?
These are the problems that keep DTC brands stuck — and exactly what I solve.
You’re launching ads without a system behind them. No research framework, no angle mapping, no iteration process. Some ads hit, most don’t, and you can’t explain why either way.
You find an ad that scales — then watch it fatigue with no plan to extend the win. No feedback loop connecting performance data back to new concepts. Every batch starts from zero.
Pretty ads that don’t convert. Freelancers who can’t read a dashboard. Agencies that send you 20 concepts but can’t tell you which desire each one targets or why.
WHAT SETS THIS APART
AI-Powered
Creative Production
I use AI to generate performance-ready assets at a speed and volume that a traditional team can’t match. Not generic AI slop. Trained, prompted, and refined against what’s actually converting in your account.
Built on Systems,
Not Guesswork
Every ad traces back to a researched desire, a mapped angle, and a tested framework. When something wins, I know why, and I can replicate it. When something loses, the system tells us what to try next.
Feedback Loop
That Compounds
Every performance cycle feeds the next one. I analyze what’s spending, diagnose what’s not, and turn those insights into the next batch of briefs. Your creative gets sharper with every iteration, not more random.
CASE STUDIES
$100K/month in Meta spend.
In a single 30-day cycle (Feb 8 - Mar 7), 90% of all live ads were built with AI-generated model and product assets, not stock, not studio shoots.
The result: CPA dropped from $36.43 to $29.56 while maintaining full spend.
This is what AI-powered creative looks like when it’s backed by strategy — not just prompted, but researched, briefed, and built inside a system that knows what’s already working.
Bioligent had been running ads for their Black Seed Oil for six months at a $104 average CPA.
Within the first 30 days of working together, that dropped to $35 — a 66% reduction.
Same product. Same offer. Different creative strategy.
The difference was the research. Deep market immersion, mapped desires, and ads built to speak to what buyers were already feeling, not what the brand assumed they wanted to hear.
This ad wasn’t polished. No lifestyle shoot. No agency-approved aesthetic.
It was a static creative built on one thing: the right desire, matched to the right message, at the right awareness level.
CPA dropped from $38 to $26. 14% below target.
$540K in spend. $956K in sales. All from one ad.
Pretty ads get attention. The right message scales — even 'ugly' ones.
WHAT YOU GET
HOW IT WORKS
No long-term lock-in. No guesswork.
Just a proven process that compounds results.
Step 1: Discovery Call
We talk about your brand, your numbers, and where your creative is falling short. If we're a fit, we move to a trial — no long-term commitment upfront.
Step 2: Trial Period
I immerse in your brand, research your market, map your angles, and deliver a full cycle of creative: strategy, briefs, AI assets, and copy. You see the process and the output before you commit to anything ongoing.
Step 3: Scale Together
Once the system is running, we compound it. Every batch builds on what the data tells us: new angles from the feedback loop, iterated winners, fresh concepts backed by performance. The cadence flexes to match your spend and your goals.
Frequently asked questions
What kind of brands do you work with?
Do you manage the ad account?
What does the trial period look like?
How is this different from hiring a freelancer or agency?
What does AI-generated creative actually mean?
